Emily's Media Blog

What is cross platform advertising? - Give a definition using detailed examples (300 words) In this essay I will be exploring the ideas of cross-platform advertising and it’s uses and purpose in the industry. I will explain why businesses use it in order to promote their products and why it is so effective. Cross-platform advertising is when you promote something on several different media platforms such as social media, TV advertising, magazines etc. There are several different ways to advertise in the media – in a newspaper, a TV advert, through social media and many more. Several brands all over the world use this to help gain customers as well as promoting their business. The example I will be using is the online clothing shop Pretty Little Thing. It is unlikely you have not heard of this brand as the advertising for this is among several platforms. The audiences vary depending on those who shop in the store and where they have seen it advertise. As a teenager, I have...

Magic Mike – Gender Representation Introduction: Magic Mike is a 2012 American-comedy about a group of male strippers who teach a 19-year old and welcome him into the world of male stripping with the main star being Channing Tatum. The film is based on Tatum’s real life experience of being a stripper when he was 18 years old in Tampa, Florida. The film is a perfect example of gender representations because in some aspects the roles are reversed; it has been described as an “interesting take on gender roles” so here are those ‘interesting takes’. The target audience being stereotypically women aged 18+ relates to the article of how men are treated in a certain way in the film. In the movie, men are presented as sex objects. In the media, this is very common however more for women than men are which is why this film opens the door and makes people realize that male objectification has never really existed before and therefore this movie exposes that. There are several scenes thr...