Emily's Media Blog

Statement of aims (500 words approximately) You will be required to complete a brief outline of your aims ad intentions for the media production that must be submitted with the production. This will be assessed with the production and will enable you to explain the ways in which you will apply knowledge and understanding of the theoretical framework to the production and target the intended audience.  In my music marketing product I will be focusing on a new artist who goes by the name of Poppy Smith by creating both a music video and magazine cover and  article to promote them as an artist. The label they will be working with is Columbia Records which is an American record label owned by Sony Music Entertainment.  In my music video I will have a variety of both narrative and performance to show not only what it’s like for an artist e.g. in the studio, but also the story of how people feel about themselves in the media – in terms of having to look and act in a certain way. T

https://resources.eduqas.co.uk/Pages/ResourceSingle.aspx?rIid=970 Music video case study – Dizzie Rascal: Dream Genre and audience Research and summarise the genre – conventions, influence, audience and key artists Dizzee Rascal is a solo rap artist within the genre of hip-hop and R & B. Dream was released as a single in 2004, taken from his second album called Showtime – The song samples lines from Happy Talk which is a single released in 1982 by Captain Sensible. The music video was directed by Dougal Wilson, who is an award-winning director of commercials and music videos.  -        Dizzee Rascal’s target audience would predominantly be young people as the majority of his songs are based around rapping which appeals to young teenagers over adults. By relating the music video to an old children TV show implies that this song may be aimed at an older audience who remember the show as most young people would’ve never heard of it – this shows his music applies to a ra

Film marketing – Case study: Straight Outta Compton Introduction: The music group MWA emerges from the streets of Compton in 1980’s Los Angeles, California and it revolutionizes ‘hip-hop culture with their music and stories of life in the hood.  Director: F. Gary Gray who was born in New York City and directed other mainstream films such as ‘The Fate of the Furious’ (fast and furious 8) and Men in Black: International. This director had worked with Ice Cube before and has also directed some of Dr Dre’s music videos therefore he was familiar with the group. Box Office/Reception: the budget for the movie was $28,000,000 and on the opening weekend of the film being released they made $56,100,000 – showing the movies success and popularity with its target audiences. The film grossed at $201.6 million worldwide, finishing first at the box office in the opening weekend at $60 million. As of August 27 th 2015, it was the highest grossing musical biopic of all time – Bohemian Rhapsody