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Statement of Aims

Statement of aims (500 words approximately) You will be required to complete a brief outline of your aims ad intentions for the media production that must be submitted with the production. This will be assessed with the production and will enable you to explain the ways in which you will apply knowledge and understanding of the theoretical framework to the production and target the intended audience.  In my music marketing product I will be focusing on a new artist who goes by the name of Poppy Smith by creating both a music video and magazine cover and  article to promote them as an artist. The label they will be working with is Columbia Records which is an American record label owned by Sony Music Entertainment.  In my music video I will have a variety of both narrative and performance to show not only what it’s like for an artist e.g. in the studio, but also the story of how people feel about themselves in the media – in terms of having to look and act in a certain way. T
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David - Exam Paper 1: Section A - Music Video

Compare the representations of gender and ethnicity in Beyoncé’s Run the World, Girls music video and the music video for Dizzee Rascal’s Dream. In  your answer, you must consider:  How representations of gender and ethnicity are constructed through selection and combination of elements of media language  The similarities and differences in the representations of gender and ethnicity How far the representations relate to relevant contexts You should refer to   Levi-Strauss (binary oppositions),   Barthes   (semiotics),   Gauntlett  (identity theory)   and Gilroy (post-colonialism) in your answer as well as any other relevant theory       The two music videos I will be comparing include ‘Dream’ by Dizzee Rascal with ‘Run the world, Girls’ by Beyoncé with regards to the representations of gender and ethnicity.      The theme of ethnicity seems more present in Dizzee Rascal’s song Dream as there is a distinguished divide between him and the ‘white’ lady playing the piano – she
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