MAC – Lipstick: makeup advert The brand MAC is makeup company founded in Canada and headquartered in New York City. The company is named one of the top three global makeup brands with an annual turnover of $1 billion. The name is an acronym for make-up, art, cosmetics, because it is an acronym it means it can be translated easily in other countries as the alphabet looks the same in all countries. The advert I chose to analyse is a very minimalistic and simple looking advertisement for one of their makeup products; there are other very similar styles in their other adverts for different products which shows they have a running theme of simplistic layouts with notmuch information or detail which could make it seem more appealing to customers. The target audience for the advert is 25-40 due to the company being high brow and their customers being older, sophisticated women. This is because the company is quite an ‘old’ company in comparison to other newer makeup brands, a...
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Always - #LikeAGirl Campaign Who is the target audience? The target audience for the 'Like a Girl Campaign' by Always is young women aged from around 10-35. It's allows people to understand the stereotypes of 'a girl' and how they act in everyday life in comparison to boys/men. ‘Always’ asked if we limit girls and tell them what they should or shouldn’t be and if we box them into expected roles – a shocking 72% feel society limits them, especially during puberty. What is the message being conveyed? The message being conveyed is to boost girl’s/women’s confidence and change the meaning of ‘like a girl’ (which is the name of the campaign) from an insult to more or a compliment. The message being conveyed is by having young girls and women express their feelings and opinions in the advert to make the audience question society and if they are boxed into certain roles? Is the message convincing, if the message is yes/no please explain? The message is ve...
https://drive.google.com/file/d/1ICy74SD5tn5vshY9sDHmGgszbrf_xp9s/view?usp=sharing Updated - https://drive.google.com/open?id=1ICy74SD5tn5vshY9sDHmGgszbrf_xp9s