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Faye - Advertising questions

Write down five slogans for products recently advertised - 
KitKat - 'have a break, have a KitKat'
Subway - 'eat fresh'
Maybelline - 'maybe she's born with it, maybe it's maybelline'
Max Factor - 'the make-up of makeup artists'
Audi - 'vorsprung durch Technik' (advancement through technology)
Which advertisers have used shock tactics lately and why are they shocking? - 
Cadbury's - the mum's birthday. It is shocking because it makes the audience become emotionally involved therefore we feel sympathetic because the little girl cannot pay for a present for her mum - it pulls on the audiences heart strings.
https://www.youtube.com/watch?v=l0eEqeizNCA
Find an advert whereby you can justify Maslow's hierarchy of needs in play - 
Coco Mademoiselle by Chanel - this advert uses Maslow's hierarchy of needs because it implies that if you use this perfume you will gain male attention and men will be dropping at your feet if you wear it, therefore it relates to the 3rd need of love and belonging.
Write down stereotypes found in advertising, try to link them to actual campaigns -
Tesco Christmas advert - the 2018 Christmas advert breaks the stereotype of a generic family being mum and dad, with 2 kids instead it explores the different families with regards to 2 mums and 1 kid etc. Any perfume adverts - usually a guy chasing a girl or visa versa - seen as seductive, emotional and beautiful; it plays on the stereotypes of having to smell nice to gain someones attention. Always 'like a girl' campaign refers to the stereotypes of girls not being able to run, throw or do 'manly' jobs, and shows girls and woman doing these actions - proving their capability.
Find an example of intertextuality in a radio commercial - 
Find as many different uses for music in adverts as you can - 
Entertainment, structure and continuity, targeting certain audiences, authority establishment, memorability, lyrical language and effects on creditabiltiy.
Give an example of an elite person in a current advertising campaign - 
An example of an elite person is the coffee brand Nespresso with their elite person being George Clooney - it may also be called brand ambassador as he sponsors the company.
Find five examples of 'reward and punishment' persuasion in current adverts - 
L'Oreal - anti-aging face cream (reward) https://www.youtube.com/watch?v=BmdshgtIZ6s
Compare the market - meerkat meals (reward) https://www.youtube.com/watch?v=WjZNiBmCBwI


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