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Showing posts from November, 2018

David - Newspaper Content (part 2)

Task -  Research and find out which  organisation  is responsible for  regulation  of the content of British newspapers , and how you make a complaint about  accuracy or offensive  content in a newspaper. The Press Complaints Commission (PCC) was a voluntary regulatory body for British printed newspapers and magazines, consisting of representatives of the major publishers. The PCC closed on Monday 8 September 2014, and was replaced by the Independent Press Standards Organisation (IPSO), chaired by  Sir Alan Moses .  By 2016 the UK had two new press regulatory bodies, the Independent Press Standards Organisation  (IPSO), which regulates most national newspapers and many other media outlets, and IMPRESS , which regulates a much smaller number of outlets but is the only press regulator recognised by the PRP (since October 2016). Therefore, if a complaint needed to be made by someone due to the accuracy or the use of offensi...

David - Newspaper Analysis (Daily Mirror)

The Daily Mirror is a tabloid newspaper, which means it has the characteristic of being half the size of a broadsheet, typically popular in style and refers to topics such as crime stories, astrology, celeb gossip and television.  The owner of the Daily Mirror is Reach PLC, who is a British newspaper, magazine and digital publishers and publishes other newspapers such as the daily mirror, the Sunday mirror and the people – the CEO is Simon Fox. The Daily mirror is politically bas as they are left wing, which refers to general topics such as freedom, equal rights, public services and is considered liberal.  On the front cover on the ‘Daily Mirror’ is the main image of the Statue of Liberty with her head in her hands as if to say she was disappointed with something. The headline reads “It’s president trump…” indicating and letting the audience know what the main article is referring to – this then helps the audience determine whether or not they will read the article (un...

David - Film Marketing Analysis (Fast and Furious 8 trailer)

Fast and furious 8 trailer The trailer for fast and furious 8 shows the pure thrill and action that will come from their 8 th movie in the franchise. It makes sure to include several main characters who are celebrities such as Dwayne the Rock Johnson, who has been in the films since Fast 5, Jason Statham, who was the villain in the previous film however in this one he joins the team and other key stars such as Vin Diesel, Tyrese Gibson, Michelle Gibson and more.  The trailer itself is very generic for a trailer, starting with a city scape and jumping straight into all the action. It shows the main parts of the film without giving away too much which overall persuades people to watch the film. Since it is in a franchise people may presume you need to watch the other films to understand the new one however it’s not the case as there is enough background in the film/trailer for people to get the gist of what is going on. At the start of the trailer there is a wide shot that slo...

David - Film Marketing Analysis (Fast and Furious 8 poster)

Poster - The first noticeable feature on the film poster for Fast and Furious 8 is the title of the film. The words are in capital letters, which connotes aggression as well as grabbing the audience’s attention. It uses a sans serif font which usually represents something relaxed however this contrasts massively because the genre indication is an action film therefore the use of sans serif contrasts with what the film is actually about. Other pieces of language on the poster include the tagline ‘family no more’ which is also in bold and capital letters which makes it stand out and allows the audience to know what the film is actually about.  This will intrigue the audience because the majority of the other films are based on family etc. The short sentenced tagline leaves the audience on edge and the use of anchorage means there is only so much you can interpret from it. The main image used on the poster is of a submarine and cars on ice, this relates to audience expectation o...

David - Film Marketing Campaign Poster

David - Film Marketing Campaign Interview

COSMOPOLITAN  NOAH CENTINO, LILY COLLINS AND MORE  What sort of person is going to love this character?  I personally think that the people most likely to love my character, Jake, are going to be between ages 16-25. so basically teenagers. I can imagine some guys that watch the film would be inspired by my actions but i can't give too much away.  What do you hate about this character? To be honest with you, he is kinda of a douche bag sometimes. Are you watching any good TV series at the moment?   Recently I have been loving river dale, I can't stop watching it. its very addictive, i would highly recommend you watch it.  What celebrity would you like to see tackle this character? I think KJ Apa would be amazing at this role, i admire his work and think it would be interesting to see where he would take this character.  Without giving it away whats your favourite line of...

David - Advertising: BOSS Moving Image

Boss: The scent private accord – Moving image  This  advert promotes the BOSS scent for both men and women by having 2  star vehicles in the moving image – Jamie Dornan and Brigit Kos. Jamie is famous for his role as Christian Grey in the ‘Fifty Shades of Grey’ movies whilst Brigit Kos is a Dutch supermodel. The advert is set in a futuristic opera house and begins with Kos entering the venue in an old-fashioned Bentley. The buildings interior and exterior is all white which stands out when most of the guests are wearing black suits or dresses. The  contrast in colours infers light and dark, good and evil which could be seen in the advert as love and hate. The posh suit and tie event has futuristic features including the audience members wearing virtual reality glasses that disconnects them from the outside world. Near the start of the advert the pianist approaches his piano and there is a  birds-eye view shot of him and his shadow. This infers there is ano...

David - Advertising: Maybelline Print Advert

Maybelline – Mascara: makeup advert Maybelline is an American makeup brand that is sold worldwide and is a subsidiary of French cosmetics company L’Oreal (parenting company). It is the number one global cosmetic brand and is available is 129 countries worldwide. It is a drugstore brand therefore is considered ‘cheap and cheerful’ with their target audience being 15-30, due to teenagers being able to afford their products – ‘they offer more than 200 products that combines technologically advanced formulas with on-trend expertise to create cool and urban cosmetics.’ This is their young audience not only because of the price but the use of a young woman shows that is also the audience they are aiming for. The advert I chose to analyse for this brand is one where they are advertising mascara and there is a lot going on in comparison to the MAC poster which shows the difference in terms of affordable and high end. To start, the audience will be familiar with the brand d...