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David - Newspaper Analysis (Daily Mirror)

The Daily Mirror is a tabloid newspaper, which means it has the characteristic of being half the size of a broadsheet, typically popular in style and refers to topics such as crime stories, astrology, celeb gossip and television.  The owner of the Daily Mirror is Reach PLC, who is a British newspaper, magazine and digital publishers and publishes other newspapers such as the daily mirror, the Sunday mirror and the people – the CEO is Simon Fox. The Daily mirror is politically bas as they are left wing, which refers to general topics such as freedom, equal rights, public services and is considered liberal. 

On the front cover on the ‘Daily Mirror’ is the main image of the Statue of Liberty with her head in her hands as if to say she was disappointed with something. The headline reads “It’s president trump…” indicating and letting the audience know what the main article is referring to – this then helps the audience determine whether or not they will read the article (unambiguity).The masthead is the ‘Daily Mirror’ which is in a red colour; red is associated with energy, strength and power which are all words to link to the types of stories the ‘mirror’ includes in their paper. The font used is sans serif (for the masthead) which connotes an informal, relaxed feel which could encourage their specific audience. The audience of the Mirror is mainly adults over the age of 35. The demographic for the daily mirror includes 21,000 of adults 15+ with 12,000 being women and 9,000 being men - ABC1 adults are around 13,000 and C2DE adults are 8,000, with the majority of readers from Great Britain as a whole but 3,000 in London and 2,000 in Scotland. 

https://www.statista.com/statistics/380717/mirror-newspapers-monthly-reach-by-demographic-uk/

To the top right of the front page is a plug to the tram crash accident in Croydon where it refers to the pages the article is on. In terms of the main mage, the colour palette is very much black, white and red which can be seen as danger, and a serious matter. It automatically engages the reader as well as making them aware it is an American related article. The simple image takes up majority of the page however still has a huge effect in terms of the message the paper is trying to get across in terms of Trump becoming president and how it clearly wasn’t a good decision. The title reads ‘What have they done?’ – the use of the rhetorical allows the readers to question their thoughts when they first read the front page. The negative rhetorical question is what sells the newspaper because in this industry - negativity sells!

The threshold of the front page relates to how big the event is and at the time of the American election, it is a pretty large threshold. In the masthead, there is a small piece of text that says 'shock election edition' which relates to the size of the threshold. The front cover also has the convention of unexpectedness which is shown by Lady Liberty's head being in her hands - people were shocked at the fact Trump was actually elected. Since, the Mirror is a British based newspaper, the front page article isn't in close proximity, however as the tagline says "what it means for you and the world" which infers it could effect the UK. The election is an ongoing story therefore its relevance was necessary as it was during the time of the election showing it is a relevant article in the present day.

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