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Showing posts from December, 2018

Faye - Advertising questions

Write down five slogans for products recently advertised -  KitKat - 'have a break, have a KitKat' Subway - 'eat fresh' Maybelline - 'maybe she's born with it, maybe it's maybelline' Max Factor - 'the make-up of makeup artists' Audi - 'vorsprung durch Technik' (advancement through technology) Which advertisers have used shock tactics lately and why are they shocking? -  Cadbury's - the mum's birthday. It is shocking because it makes the audience become emotionally involved therefore we feel sympathetic because the little girl cannot pay for a present for her mum - it pulls on the audiences heart strings. https://www.youtube.com/watch?v=l0eEqeizNCA Find an advert whereby you can justify Maslow's hierarchy of needs in play -  Coco Mademoiselle by Chanel - this advert uses Maslow's hierarchy of needs because it implies that if you use this perfume you will gain male attention and men will be dropping at your feet if...

David - Analysing a Computer Game Cover

To analyse a computer game cover - talk about the genre, audience and issue of representation. The gaming cover for Battlefield 3 allows those who are going to buy the game what is going to be included and what it is about - this is to persuade people to buy it. The gaming cover uses several colours such as  blacks, greys and oranges. The black and white colours makes the gam seem serious as well as showing that it is set at night - the small pop of orange could present fire or inner anger.  The main character in the image is a male who is holding a large machine gun which connotes he is evil and the game is going to be very violent (it is likely to be ages at 18 because of the violence and strong language used). The strong, muscular man is walking towards the camera and he is making direct mode of address which makes him seem serious and some what scary; he seems in power because of the cargo gear he is wearing which also makes him seem masculine and in...

David - Newspaper Analysis (one story - Brexit)

Brexit - national identity Brexit is a current news story that is covered by several news sources as a prominent issue for the UK and Europe. It is considered a global issue as it affects several countries however its main affects are the UK and Europe. Things affected by this include the value of the pound and going on holidays within Europe. Tariffs will also be added to any exports meaning there is not a free trade within the Europe. The Sun  https://www.thesun.co.uk/news/7883392/britain-new-prime-minister-jeremy-corbyn/ https://newscommercial.co.uk/brands/the-sun The Sun is a right wing tabloid newspaper meaning that the stories are simplified that include comedic political drawings. In the article, their is drawing which relates to the article, there is a drawing of Father Christmas breaking the ship which Theresea May is on. This shows how they are against the Brexit deal because is uses a mocking tone which is clearly 'anti-Brexit'. The Sun's aspect on the mat...